Andrés Salazar Work
  Experiments Reel About

Xfinity Booming

 Contributed to the development of a playful and expressive visual language for Xfinity’s “The WIFI is Booming” campaign. We translated signal strength into dynamic, high-energy visuals across animation tests and styleframes.

To learn more, click here to visit Brand New School’s website.
Brief: Transform the idea of WiFi signal strength into a bold and fun visual language by introducing a “fifth bar” as an exaggerated expression of full connectivity. 

Challenge: Translating the idea of “booming” into a visual language that feels bold and attention-grabbing, while remaining clear, legible, and tied to signal strength.

Outcome: Created animation tests and styleframes as part of the development process, exploring dynamic techniques and visuals inspired by different interpretations and synonims of “booming”.




Creative Director
Designers
Animation Directors
Animators

Producer
Executive Producer
Chief Creative Officer
Chief Operating OfficeJeff Welk
Chae Park, Jean-Michael Verbeeck, Yoon Lee, Abi Goh
Pete Germano and Austin Weyer
Mauricio Villa, Biheng (Ellie) Sun, Andres Salazar, Yazhi Zheng, 
Naoko Hara, Sebastien Camden
Brendan Mills
Johnna MacArthur
Jonathan Notaro
Devin Brook
Andrés Salazar
3D Designer & Art Director