Andrés Salazar Work
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Uber Eats x March Madness Pitch

Pitch development of a high-energy campaign petitioned by Uber Eats for March Madness. Defined a flexible and dynamic visual system that merged food culture and basketball into a unified, fast-paced experience.

To learn more about the project, click here to visit Brand New School’s website.
Brief: Develop a campaign that positions Uber Eats as part of the March Madness ritual, encouraging new user behavior by integrating food, deals, and the energy of the game into a cohesive visual universe.

Challenge: Create a system that could seamlessly integrate multiple brands and offers into a single, high-energy experience while maintaining clarity, speed and dynamism.

Outcome: Rapid animation and visual concepts as part of the pitch process, exploring a modular system where food and basketball elements could dynamically combine.

Done within a 24–48 hour pitch timeline.




Andrés Salazar
3D Designer & Art Director