Branding for Surfing Cow

Illustration, Color Palette and Logo Design

Surfing Cow is a cruelty free and vegan ice cream shop located in Panamá. The owner wanted something colorful and slightly psycodelic; something similar to Midnight Gospel. I started working with my wife Jimena Martínez (jimenamartinez.com), under the name of PAN Design, and developed this project as a team. I focused on the illustrations, and the contact with the client. Jimena focused on the typography exploration and the mockups. We collaboarated on the color palette, the implementation of the illustration with the typography and the general visual identity of the brand.

Illustrated in Procreate and Photoshop. Designed in Illustrator and Photoshop.