Andrés Salazar Work
  Experiments Reel About

Contra

 Partnered with Jimena Martinez to create a concept brand for a non-alcoholic spirit. We combined a bold visual identity with 3D product visualization to position the product as a contemporary statement within beverage culture.
Brief: Create a distinctive brand for a non-alcoholic spirit that stands out within an extensive market by defining a clear visual identity across product, flavor differentiation, and overall tone.

Challenge: Non-alcoholic spirits often rely on mimicking traditional alcohol branding. The opportunity was to move away from imitation and instead create a bold, expressive identity that feels intentional and contemporary.

Outcome: A visual system centered around three distinct variants, each defined by a strong color tied to its ingredients. Through typography, color, and dynamic 3D compositions, the brand establishes a cohesive yet flexible language that emphasizes contrast and clarity with a playful tone.





CG Product Visualization

Branding & Packaging Andres Salazar

Jimena Martinez
Andrés Salazar
3D Designer & Art Director